Advertiser trying to make a cod of us?

We received a phone call from the Advertising Standards Authority of Ireland -ASAI- in relation to the slimming product Plavsa which you can read about here. We were told that they have written to the various media requesting that the ad is not accepted in its present form and that its inclusion in a Sunday paper was because that particular publication had planned it advertising so far in advance

Reference was also made to the fact that the adverts is to be seen on the window of some pharmacies.We were told while the ASAI cannot control point of sale ads that if they were made aware of where the poster is displayed they would write to the pharmacy and explain that the advert is banned

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